SCAD
Client
Savannah College of Art and Design
Year
2014-2017
Category
INstallations, print & Motion
Live Project
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Admissions Banner
Admissions Banner
Admissions Banner
Admissions Recruitment Event Signage
Designed a high-impact, large-format environmental graphic to serve as the visual anchor for Admissions recruitment events. Leveraging Adobe Illustrator, I constructed a modular hexagonal vector system enriched with complex gradients to create depth and vibrancy. The design was engineered for infinite scalability, ensuring crisp, professional print quality that cuts through the visual noise of crowded college fairs.
Admissions Recruitment Event Signage
Designed a high-impact, large-format environmental graphic to serve as the visual anchor for Admissions recruitment events. Leveraging Adobe Illustrator, I constructed a modular hexagonal vector system enriched with complex gradients to create depth and vibrancy. The design was engineered for infinite scalability, ensuring crisp, professional print quality that cuts through the visual noise of crowded college fairs.
Admissions Recruitment Event Signage
Designed a high-impact, large-format environmental graphic to serve as the visual anchor for Admissions recruitment events. Leveraging Adobe Illustrator, I constructed a modular hexagonal vector system enriched with complex gradients to create depth and vibrancy. The design was engineered for infinite scalability, ensuring crisp, professional print quality that cuts through the visual noise of crowded college fairs.
The Hive Signage
The Hive Signage
The Hive Signage
I led the promotional signage campaign for The Hive, a massive new residential complex designed to accommodate 250 students with housing, dining, and recreation amenities. I personally executed the graphic design—creating the custom script typography and energetic color palette—while directing an illustrator and photographers to visualize the architectural rendering for the display. My role bridged creative strategy and technical execution; I selected the final design direction and coordinated directly with production vendors to ensure the large-scale marketing graphics were successfully fabricated and installed to build anticipation for the new facility.
I led the promotional signage campaign for The Hive, a massive new residential complex designed to accommodate 250 students with housing, dining, and recreation amenities. I personally executed the graphic design—creating the custom script typography and energetic color palette—while directing an illustrator and photographers to visualize the architectural rendering for the display. My role bridged creative strategy and technical execution; I selected the final design direction and coordinated directly with production vendors to ensure the large-scale marketing graphics were successfully fabricated and installed to build anticipation for the new facility.
I led the promotional signage campaign for The Hive, a massive new residential complex designed to accommodate 250 students with housing, dining, and recreation amenities. I personally executed the graphic design—creating the custom script typography and energetic color palette—while directing an illustrator and photographers to visualize the architectural rendering for the display. My role bridged creative strategy and technical execution; I selected the final design direction and coordinated directly with production vendors to ensure the large-scale marketing graphics were successfully fabricated and installed to build anticipation for the new facility.
Ronald C. Waranch Equestrian Center Signage
Ronald C. Waranch Equestrian Center Signage
Ronald C. Waranch Equestrian Center Signage
I spearheaded the visual strategy for the environmental graphics at the new Equestrian Center, curating a final design system that seamlessly merged SCAD’s polished brand with the facility’s rustic architecture. My role extended beyond design into full-scale project management, acting as the primary liaison for production to translate creative concepts into precise technical specifications. I coordinated closely with external vendors throughout the fabrication process to ensure material fidelity and oversaw the on-site installation.
I spearheaded the visual strategy for the environmental graphics at the new Equestrian Center, curating a final design system that seamlessly merged SCAD’s polished brand with the facility’s rustic architecture. My role extended beyond design into full-scale project management, acting as the primary liaison for production to translate creative concepts into precise technical specifications. I coordinated closely with external vendors throughout the fabrication process to ensure material fidelity and oversaw the on-site installation.
I spearheaded the visual strategy for the environmental graphics at the new Equestrian Center, curating a final design system that seamlessly merged SCAD’s polished brand with the facility’s rustic architecture. My role extended beyond design into full-scale project management, acting as the primary liaison for production to translate creative concepts into precise technical specifications. I coordinated closely with external vendors throughout the fabrication process to ensure material fidelity and oversaw the on-site installation.
2015 FASHION SHOW Stage Branding
2015 FASHION SHOW Stage Branding
For the 2015 SCAD Fashion Show hosted at the SCAD Museum of Art, I contributed to the environmental design strategy to address a unique spatial challenge: an existing high-contrast mural featuring a red and blue-green floral pattern. The objective was to integrate SCAD branding without adding competing visual noise to the already active environment. I helped conceptualize a dimensional "layered paper" backdrop that transformed the terminal archway into a stage entrance. This approach created a clean, structural focal point that anchored the runway and balanced the complex surroundings, ensuring the branding stood out while framing the models effectively.
For the 2015 SCAD Fashion Show hosted at the SCAD Museum of Art, I contributed to the environmental design strategy to address a unique spatial challenge: an existing high-contrast mural featuring a red and blue-green floral pattern. The objective was to integrate SCAD branding without adding competing visual noise to the already active environment. I helped conceptualize a dimensional "layered paper" backdrop that transformed the terminal archway into a stage entrance. This approach created a clean, structural focal point that anchored the runway and balanced the complex surroundings, ensuring the branding stood out while framing the models effectively.
For the 2015 SCAD Fashion Show hosted at the SCAD Museum of Art, I contributed to the environmental design strategy to address a unique spatial challenge: an existing high-contrast mural featuring a red and blue-green floral pattern. The objective was to integrate SCAD branding without adding competing visual noise to the already active environment. I helped conceptualize a dimensional "layered paper" backdrop that transformed the terminal archway into a stage entrance. This approach created a clean, structural focal point that anchored the runway and balanced the complex surroundings, ensuring the branding stood out while framing the models effectively.
Athletics Stationery
Athletics Stationery
Following the launch of a high-impact new identity system for the SCAD Athletics department, I managed the large-scale rollout of the updated stationery assets. I translated the new creative direction into a streamlined production workflow by building robust InDesign templates equipped with data merge automation.
Following the launch of a high-impact new identity system for the SCAD Athletics department, I managed the large-scale rollout of the updated stationery assets. I translated the new creative direction into a streamlined production workflow by building robust InDesign templates equipped with data merge automation.
Following the launch of a high-impact new identity system for the SCAD Athletics department, I managed the large-scale rollout of the updated stationery assets. I translated the new creative direction into a streamlined production workflow by building robust InDesign templates equipped with data merge automation.
The data merge technical solution allowed for the efficient, error-free generation of personalized business cards and letterhead for the entire athletics staff. I also coordinated the final output with production vendors, ensuring the widely celebrated new logo system was executed with precision and color consistency across all printed materials.
The data merge technical solution allowed for the efficient, error-free generation of personalized business cards and letterhead for the entire athletics staff. I also coordinated the final output with production vendors, ensuring the widely celebrated new logo system was executed with precision and color consistency across all printed materials.
The data merge technical solution allowed for the efficient, error-free generation of personalized business cards and letterhead for the entire athletics staff. I also coordinated the final output with production vendors, ensuring the widely celebrated new logo system was executed with precision and color consistency across all printed materials.
New Hire Onboarding Slide Decks
New Hire Onboarding Slide Decks
For the SCAD HR new hire onboarding slide decks, I led a visual refresh designed to inject creativity into internal corporate communications. I coordinated with the HR department and photographers to utilize experimental imagery of colorful inks suspended in liquid, adding vibrancy to standard orientation materials. This was a high-touch execution, as each section header required a unique, bespoke clipping design; I intricately masked the fluid textures to the typography and strategically allowed the ink to "break" out of the letterforms differently for every headline. This detailed approach elevated an otherwise functional presentation into an artistic statement, ensuring that even internal documents reflected SCAD's commitment to innovation.
SCAD Film Festival 2015
SCAD Film Festival 2015
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Lorem ipsum dolor sit amet, consectetur adipiscing elit. Nunc nisl ipsum, pharetra vitae rutrum gravida, consequat sed sapien. Fusce bibendum nunc vitae ultricies hendrerit. Nulla sed eros vestibulum, mattis est sed, viverra turpis. In hac habitasse platea dictumst. Aenean sed sollicitudin felis. Suspendisse sed blandit dui, blandit finibus nunc. Etiam a imperdiet quam. Duis semper blandit dolor, non ultricies erat. Nunc ac neque eleifend nisl gravida vestibulum. Aenean ultrices pretium odio. Quisque dolor nisl, iaculis non lectus sed, ullamcorper euismod massa. Sed quis arcu ac enim auctor aliquet. Morbi in eros pretium nibh suscipit euismod. Integer at ultrices magna, in auctor lectus. Mauris imperdiet vel neque ut accumsan.
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Lorem ipsum dolor sit amet, consectetur adipiscing elit. Nunc nisl ipsum, pharetra vitae rutrum gravida, consequat sed sapien. Fusce bibendum nunc vitae ultricies hendrerit. Nulla sed eros vestibulum, mattis est sed, viverra turpis. In hac habitasse platea dictumst. Aenean sed sollicitudin felis. Suspendisse sed blandit dui, blandit finibus nunc. Etiam a imperdiet quam. Duis semper blandit dolor, non ultricies erat. Nunc ac neque eleifend nisl gravida vestibulum. Aenean ultrices pretium odio. Quisque dolor nisl, iaculis non lectus sed, ullamcorper euismod massa. Sed quis arcu ac enim auctor aliquet. Morbi in eros pretium nibh suscipit euismod. Integer at ultrices magna, in auctor lectus. Mauris imperdiet vel neque ut accumsan.
Mailers
Mailers
Open Studio Night Mailer
For the Open Studio Night in Atlanta, I designed a direct mailer showcasing student artwork to drive event attendance. I managed the end-to-end production, utilizing data merge for the variable addressing and coordinating the print specifications. I also oversaw the archival documentation, cataloging both the final printed collateral and the original student artwork to preserve the project’s visual history.
Open Studio Night Mailer
For the Open Studio Night in Atlanta, I designed a direct mailer showcasing student artwork to drive event attendance. I managed the end-to-end production, utilizing data merge for the variable addressing and coordinating the print specifications. I also oversaw the archival documentation, cataloging both the final printed collateral and the original student artwork to preserve the project’s visual history.
Open Studio Night Mailer
For the Open Studio Night in Atlanta, I designed a direct mailer showcasing student artwork to drive event attendance. I managed the end-to-end production, utilizing data merge for the variable addressing and coordinating the print specifications. I also oversaw the archival documentation, cataloging both the final printed collateral and the original student artwork to preserve the project’s visual history.
Admissions Mailer
For a targeted Admissions mailer featuring a prominent Interior Design alumna, I focused on technical precision and color fidelity. To achieve the specific vibrant green required for the design, I conducted manual color matching to select the exact Pantone spot color that would hold its intensity on press. I utilized data merge to automate the variable addressing for the mailing list and coordinated closely with the print vendor to ensure the custom color and final output met strict quality standards.
Admissions Mailer
For a targeted Admissions mailer featuring a prominent Interior Design alumna, I focused on technical precision and color fidelity. To achieve the specific vibrant green required for the design, I conducted manual color matching to select the exact Pantone spot color that would hold its intensity on press. I utilized data merge to automate the variable addressing for the mailing list and coordinated closely with the print vendor to ensure the custom color and final output met strict quality standards.
Admissions Mailer
For a targeted Admissions mailer featuring a prominent Interior Design alumna, I focused on technical precision and color fidelity. To achieve the specific vibrant green required for the design, I conducted manual color matching to select the exact Pantone spot color that would hold its intensity on press. I utilized data merge to automate the variable addressing for the mailing list and coordinated closely with the print vendor to ensure the custom color and final output met strict quality standards.
HR print & Mailers
HR print & Mailers
Open Enrollment Mailer
For a series of direct mail campaigns for SCAD HR, I designed print collateral utilizing curated imagery from the university's digital library. To ensure visual harmony, I developed a custom color strategy by sampling key tones from the photography and matching them to their precise Pantone equivalents for consistent branding. technically, I built InDesign data merge templates to automate the variable address data for the mailing list. I also oversaw the final print production, managing vendor coordination to ensure the specific Pantone matches were executed accurately on the physical materials.
Open Enrollment Mailer
For a series of direct mail campaigns for SCAD HR, I designed print collateral utilizing curated imagery from the university's digital library. To ensure visual harmony, I developed a custom color strategy by sampling key tones from the photography and matching them to their precise Pantone equivalents for consistent branding. technically, I built InDesign data merge templates to automate the variable address data for the mailing list. I also oversaw the final print production, managing vendor coordination to ensure the specific Pantone matches were executed accurately on the physical materials.
Open Enrollment Mailer
For a series of direct mail campaigns for SCAD HR, I designed print collateral utilizing curated imagery from the university's digital library. To ensure visual harmony, I developed a custom color strategy by sampling key tones from the photography and matching them to their precise Pantone equivalents for consistent branding. technically, I built InDesign data merge templates to automate the variable address data for the mailing list. I also oversaw the final print production, managing vendor coordination to ensure the specific Pantone matches were executed accurately on the physical materials.
New Hire Orientation handbook
For the New Hire Orientation handbook, I created a welcoming cover and an engaging internal layout designed to ease the onboarding experience. I utilized a clear, approachable typographic treatment to guide new staff members intuitively through the content, transforming a standard informational document into a cohesive introduction to the university’s culture.
New Hire Orientation handbook
For the New Hire Orientation handbook, I created a welcoming cover and an engaging internal layout designed to ease the onboarding experience. I utilized a clear, approachable typographic treatment to guide new staff members intuitively through the content, transforming a standard informational document into a cohesive introduction to the university’s culture.
New Hire Orientation handbook
For the New Hire Orientation handbook, I created a welcoming cover and an engaging internal layout designed to ease the onboarding experience. I utilized a clear, approachable typographic treatment to guide new staff members intuitively through the content, transforming a standard informational document into a cohesive introduction to the university’s culture.
Legal and Ethical Standards handbook
For the Legal and Ethical Standards handbook, I designed the cover and internal typographic systems to balance institutional gravity with readability. I structured the dense regulatory content through a clean, rigorous hierarchy, ensuring the document remained accessible and scannable for employees while strictly adhering to the university’s professional brand standards.
Legal and Ethical Standards handbook
For the Legal and Ethical Standards handbook, I designed the cover and internal typographic systems to balance institutional gravity with readability. I structured the dense regulatory content through a clean, rigorous hierarchy, ensuring the document remained accessible and scannable for employees while strictly adhering to the university’s professional brand standards.
Legal and Ethical Standards handbook
For the Legal and Ethical Standards handbook, I designed the cover and internal typographic systems to balance institutional gravity with readability. I structured the dense regulatory content through a clean, rigorous hierarchy, ensuring the document remained accessible and scannable for employees while strictly adhering to the university’s professional brand standards.