As the consulting Creative Director I established a comprehensive video content strategy to showcase their unique jewelry inventory across both long-form channels and the high-volume TikTok market. I conceptualized the brand’s visual signature—utilizing dynamic moving lights to accentuate the product facets—and directed the crew, principal photography, and post-production team to execute the campaign. To ensure long-term sustainability, I built a scalable internal production pipeline for the client; I designed a replicable studio lighting setup and developed a suite of custom motion assets and Adobe Premiere Essential Graphics templates, empowering their staff to independently produce consistent, on-brand content.